Data model

Data modelRepresents data objects and their relationships with each other. Data models form the basis for data integration at the conceptual level as well as the improvement of data quality, such as with regard to the reduction of data redundancy. Data models are one component of the data architecture.  
 
Source: Otto, Boris; Österle, Hubert: Corporate Data Quality: Prerequsite for Successful Business Models, 2015 (http://www.cdq-buch.de/)
 
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